Whether it's for marketing, menu/ table talkers or POS, each flyer is a project where the material, weight, treatment and lamination is considered before the design even starts.
The audience is the first thought, before the offer or event to be displayed is thought of. The setting of the end user must be considered in the design of the flyer for optimum intake.
If a beautiful design is illegible due to the dark lighting of a certain venue then it becomes useless. The practical implications carefully combined with a passion for the substance at hand makes for flyers that I am proud to make.