3 Case Studies + Gallery
After four years of of learning from professional Illustrators, colleagues and mentors within the industry I understand the methods and practices of traditional print as well as the newer digital approach.
My professional experience with small as well as larger businesses, agencies and print studios has taught me to harness the most efficient method for the most effective type of illustration.
For example, tropical tiki-style menu illustrations for cocktails that change regularly change or new ones are added, on short notice because of changes in partnership deals with drinks suppliers/ sponsors.
Early consideration for the end product and practical application of this illustration style in-particular would mean a digital tablet-drawn approach would be the most efficient / effective.
Graduated in Illustration BA(Hons) at Southampton Solent University 2014.
Graduated in Art & Design (L3) at City College Brighton & Hove 2011.
In a long term project to create fun illustrations of inflatable props, cocktails, food, interiors and more to promote the venue and sell products.
I digitally drew these using a graphics tablet as the Illustration files needed to be very versatile, as apposed to a flat layers as to be able to control all elements of the overall illustration for different purposes.
One example was an illustration of all of the props sold at the venue, which needed to be show together as one package and as individual items for the POS poster that shows each individual prop and their prices.
Joe;s Southern Table & Bar, an fun, friendly diner and bar focussed on great Southern hospitality. For the new bar menus, illustrations of new vessels were to be made to excite the customer into ordering them.
In an age where having food and beverages looking Instagramable can have a great impact on business, the bar decided to have bespoke vessels made for different cocktails and mocktails.
It was my job to make sure illustrations would look on theme for the venue's brand and exciting enough to entice the reader to order one and take a cheeky photo with one...
Maxwell's Bar & Grill, famous for originally bringing the Freakshake sensation to the UK, wanted to advertise the newest season of freakshakes in an exciting way that would get their target audience begging for them.
If the the finished illustration was made into a fun table
talker then the younger audience who enjoyed it, may want to be daring and ask for one.
I wanted the printed product to fit the excitement, so we decided to get custom die-cut prints with a local printer done on a regular basis. The illustrations changed as newer ranges came out so the difficulty was matching the same outline of the double sided illustration.