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Jack Beard


Brief: Design logo for professional photographer to be used across digital platforms and optimised for printed purposes. 



I'm doing a logo for a freelance photographer who likes the hipster look and wants an illustration involved. It's intended to be used mostly for web but they would like the option for print, which means there needs to be a simplified version as well. 

Some of the sketches that the client liked...

Final Logo

Some ideas were developed into flat vectors

Some potential Finals

Eventually we agreed that the following would work best for him.


Cliche Coffee-holic,

Likes Real Ales, Music & Film.

Works in City of London.

Sleeps in Hackney,

Educated in Brighton / Southampton.

Born and raised in Crawley,

Lives for Work, People & Work.

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