3 Case Studies + Galllery
Old Compton Brasserie
Soho's new Old Compton Brasserie needed a logo and brand identity. The aim was to combine the same curated clientele as some of the well established venues in the area as well as the local Soho inhabitants.
As a brand that appeals to both crowds, we wanted to make a mark in the area as an exciting brand, who understand the mentality and of the local young professionals.
Alongside an exciting menu and marketing campaigns, the face of the company needed to assure the more cultured crowd that this was also more luxurious brand, for a those with a more refined palette.. For this reason, the branding and interior/exterior design of the venue would be catered to their tastes.
Tropicana Beach Club
The Tropicana Beach Club logo is based on branding you would expect to see more typically in a Caribbean holiday resort. After hundreds of colour combinations, orange, blue and green were chosen to reflect chosen internal colour schemes.
We wanted customers to see the logo and instantly assume it is a ‘faraway tropical destination’ brand, to be surprised and delighted that in fact, this exotic venue can be found in London. A palm tree symbol suggests a tropical destination and is used throughout all communication.