The Travel Network

Group

Brief:

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1. Design a magazine cover for an aspirational magazine titled, "Traveller"

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2. To create a retail window campaign with a strapline created into a logo/brand that relates to exploring and travel.

I chose the first of the two proposals as it invoked the feeling of 'Travel' more than the clichéd beach holiday. 

I initially played around with the types of travel ideas I was familiar with; the typical relaxing beach holiday, the travellers holiday, cruises and the cold / getaway holidays, from which I made four illustrations.

Final Logo Illustration

Strapline

Final Logo

The final logo (to be used as part of the window campaign) mocked up onto a shop window.

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I had some leftover elements from the previous logo illustrations that I thought I could use in the final window campaigns:

Final Window Poster